Myth & Globalization.

Man needed to transcend his daily struggle for survival thus invented mythology. Because existence alone is not enough.

Myth was born in the imagination, the place where change begins.

Myths are ontological. They are about human existence. That is, by knowing how mythical figures affront a crisis, man has ana example of how one can recognize and confront his own limitations. Thus myths are a guide for human behaviour.

Myth teaches us that actions are responsibilities. You cannot make love to a god's wife or open Pandora's box unless you are willing to deal with the consequences. Unfortunately, modern man has lost his mythological sense of self. Not assuming responsibility for his actions, modern man ignores their consequences.

Unfortunately, modern man has lost his mytholgical sense of self. Not assuming responsibility for his actions, modern man ignores their consequences.

In terms of globalization, one of the consequences that modern man refuses to affront is that related to the environment.

Western man is greedy. Being only a minor part of the world's population, he nevertheless manages to use the maximun of the world's natural resources. And it is mass consumption that is leading to the mass destruction of our environment. We are overdosing ourselves on our own trash. Obviously, the best thing to do is to produce and consume less. However, what to do with the existing trash?

The Bricoleur.

A bricoleur is one who uses what he has to create what he needs.

A bricoleur has the power to take something old and, via context, make it new. A bricoleur thus updates and revises an object's existential status.

Bricolate is dialectic. Abandoned objects and wasted materials sit and ask: What can I be used for? and the bricoleur responds by transforming them. The static becomes dynamic, trash becomes treasure.

The bricoleur is the new mythmaker.

cynthia korzekwa, paros 2006